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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
212
Markenimage
212
Brand
186
Markenartikel
184
Beziehungsmarketing
77
Relationship marketing
77
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48
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48
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Social web
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27
Online-Marketing
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Advertising effects
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Werbewirkung
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Marketing management
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Marketingmanagement
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Corporate social responsibility
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Personality psychology
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China
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Messung
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Corporate reputation
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Firmenimage
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Product counterfeiting
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Produktpiraterie
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Viral marketing
12
Virales Marketing
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
1,994
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
730
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
527
Working paper / National Bureau of Economic Research, Inc.
449
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
390
SpringerLink / Bücher
381
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Cogent business & management
342
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
327
Journal of international consumer marketing
321
Journal of marketing management : MM
310
Journal of retailing
303
Tourism management : research, policies, practice
303
Journal of business ethics : JOBE
296
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
287
The journal of consumer marketing
285
Journal of marketing
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
270
Journal of the Academy of Marketing Science
269
International journal of contemporary hospitality management
265
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
252
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ECONIS (ZBW)
348
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1
Explaining brand switching behavior using pull-push-mooring theory and the theory of reasoned action
Ghasrodashti, Elahe Kordi
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 293-304
Persistent link: https://www.econbiz.de/10011884988
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
4
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
5
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
6
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
7
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
8
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
9
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
10
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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