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The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...

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Consumer-brand relationships within the luxury cosmetic domain

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Branding, cheating the customer and other heretical thoughts

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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

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Special issue: Luxury brands

Okonkwo, Uché (contributor) - 2009

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An international perspective on luxury brand and country-of-origin effect

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Luxury brand marketing - the experience is everything!

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Consumption practices of counterfeit luxury goods in the Italian context

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Measuring perceived brand luxury : an evaluation of the BLI scale

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