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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
295
Markenführung
295
Brand image
222
Markenimage
222
Brand
196
Markenartikel
194
Beziehungsmarketing
87
Relationship marketing
87
Social Web
51
Social web
51
Luxury goods
48
Luxusgüter
48
Internet marketing
38
Online-Marketing
38
Emotion
37
Advertising effects
30
Werbewirkung
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Brand loyalty
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Marketing management
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Marketingmanagement
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Corporate Social Responsibility
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Corporate social responsibility
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Customer integration
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Kundenintegration
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
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Markentransfer
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Markentreue
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China
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Customer satisfaction
16
Kundenzufriedenheit
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Messung
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Ind, Nicholas
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Carlson, Jamie
2
Caruana, Albert
2
Casidy, Riza
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,289
Journal of retailing and consumer services
2,006
International journal of hospitality management
787
International journal of consumer studies
779
Psychology & marketing
761
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
577
SpringerLink / Bücher
548
Journal of advertising research
523
European Journal of Marketing
507
Working paper / National Bureau of Economic Research, Inc.
481
Journal of Consumer Marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
443
European journal of marketing : EJM
435
NBER Working Paper
428
Journal of marketing research : JMR
418
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing communications
407
Journal of marketing
383
Journal of marketing management : MM
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
Tourism management : research, policies, practice
368
Journal of travel and tourism marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Journal of international consumer marketing
342
Technological forecasting & social change : an international journal
342
Journal of advertising : official publication of the American Academy of Advertising
339
Marketing letters : a journal of research in marketing
335
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
323
Cogent business & management
321
International journal of advertising : the review of marketing communications
310
Journal of the Academy of Marketing Science
306
Journal of fashion marketing and management
302
Journal of consumer behaviour : an international research review
301
International journal of contemporary hospitality management
300
The journal of services marketing
299
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ECONIS (ZBW)
382
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81
Transforming history into heritage : applying corporate heritage to the marketing of places
Wilson, Rick T.
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10011885054
Saved in:
82
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
83
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
84
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
85
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
86
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
87
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
88
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
89
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
90
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
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