//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
CRM Targeting With Loss Aversi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
289
Markenführung
289
Brand image
222
Markenimage
222
Brand
198
Markenartikel
196
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
49
Luxusgüter
49
Social Web
43
Social web
43
Emotion
39
Internet marketing
32
Online-Marketing
32
Brand loyalty
27
Advertising effects
26
Werbewirkung
26
Marketing management
25
Marketingmanagement
25
Corporate Social Responsibility
23
Corporate social responsibility
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer satisfaction
20
Kundenzufriedenheit
20
Markentreue
20
Brand extension
19
Markentransfer
19
China
17
Measurement
16
Messung
15
Social media
14
Corporate reputation
13
Firmenimage
13
Viral marketing
13
Virales Marketing
13
Product counterfeiting
12
more ...
less ...
Online availability
All
Undetermined
204
Free
12
Type of publication
All
Article
373
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
379
Aufsatz in Zeitschrift
379
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Conference paper
3
Fallstudie
3
Festschrift
3
Konferenzbeitrag
3
Konferenzschrift
1
more ...
less ...
Language
All
English
379
Author
All
Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Carlson, Jamie
2
Caruana, Albert
2
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
2,307
Journal of retailing and consumer services
2,061
International journal of hospitality management
866
International journal of consumer studies
772
Psychology & marketing
687
NBER working paper series
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Working paper / National Bureau of Economic Research, Inc.
584
SpringerLink / Bücher
574
NBER Working Paper
516
Management science : journal of the Institute for Operations Research and the Management Sciences
477
Industrial marketing management : the international journal for industrial and high-tech firms
473
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
407
European journal of marketing : EJM
393
Journal of travel and tourism marketing
382
Journal of marketing research : JMR
381
Economics letters
376
Tourism management : research, policies, practice
371
The journal of services marketing
368
Journal of marketing
364
Journal of marketing management : MM
359
Journal of the Academy of Marketing Science
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of economic behavior & organization : JEBO
346
Journal of retailing
343
Journal of international consumer marketing
329
Cogent business & management
325
International journal of contemporary hospitality management
321
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
The service industries journal
320
Marketing letters : a journal of research in marketing
319
European journal of operational research : EJOR
315
International journal of retail & distribution management
312
Journal of marketing communications
312
Journal of economic psychology : research in economic psychology and behavioral economics
308
The international review of retail, distribution and consumer research
308
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of business ethics : JOBE
301
more ...
less ...
Source
All
ECONIS (ZBW)
379
Showing
1
-
10
of
379
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
4
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
5
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
6
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
7
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
8
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
9
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
10
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->