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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
289
Markenführung
289
Brand image
222
Markenimage
222
Brand
199
Markenartikel
197
Beziehungsmarketing
107
Relationship marketing
107
Luxury goods
49
Luxusgüter
49
Social Web
44
Social web
44
Emotion
39
Internet marketing
32
Online-Marketing
32
Brand loyalty
27
Advertising effects
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Werbewirkung
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Marketing management
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Marketingmanagement
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Corporate Social Responsibility
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Markentreue
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Brand extension
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Markentransfer
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China
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Measurement
16
Messung
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Social media
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Viral marketing
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Virales Marketing
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Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Ind, Nicholas
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Carlson, Jamie
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,457
Journal of retailing and consumer services
2,072
International journal of hospitality management
938
International journal of consumer studies
774
Psychology & marketing
711
NBER working paper series
677
SpringerLink / Bücher
653
Working paper / National Bureau of Economic Research, Inc.
606
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
NBER Working Paper
530
Industrial marketing management : the international journal for industrial and high-tech firms
513
Asia Pacific journal of marketing and logistics
436
Tourism management : research, policies, practice
436
Management science : journal of the Institute for Operations Research and the Management Sciences
434
Discussion paper series / IZA
422
Journal of travel and tourism marketing
416
Journal of business ethics : JOBE
410
The journal of product & brand management
408
European journal of marketing : EJM
399
Journal of marketing research : JMR
384
The journal of services marketing
376
Journal of marketing
373
Journal of the Academy of Marketing Science
372
Journal of marketing management : MM
366
Cogent business & management
362
International journal of contemporary hospitality management
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of economic behavior & organization : JEBO
353
The service industries journal
344
Journal of retailing
343
Journal of economic psychology : research in economic psychology and behavioral economics
338
Technological forecasting & social change : an international journal
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
331
Journal of international consumer marketing
328
Marketing letters : a journal of research in marketing
323
CESifo working papers
320
Journal of marketing communications
316
International journal of retail & distribution management
313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
311
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ECONIS (ZBW)
381
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381
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1
The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina
;
Yucel-Aybat, Ozge
;
Block, Lauren
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
Saved in:
2
My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Wang, Yong Jian
;
Butt, Osama J.
;
Wei, Jie
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009373379
Saved in:
3
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
6
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
7
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
8
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
9
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
10
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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