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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
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Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management
Andersen, Poul Houman; Laursen, Linda Nhu; Møller, … - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1710-1719
Persistent link: https://www.econbiz.de/10014314203
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The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn; Zolkiewski, Judith; Burton, Jamie - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
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Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
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Learning and innovation in inter-organizational network collaboration
Westerlund, Mika; Rajala, Risto - In: The journal of business & industrial marketing 25 (2010) 6, pp. 435-442
Persistent link: https://www.econbiz.de/10008655539
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Entrepreneurial orientation, firm market power and opportunism in networks
Morgan, Todd; Anokhin, Sergey; Wincent, Joakim - In: The journal of business & industrial marketing 31 (2016) 1, pp. 99-111
Persistent link: https://www.econbiz.de/10011539355
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Inter-firm relations in SME clusters and the link to marketing performance
Lamprinopoulou, Chrysoula; Tregear, Angela - In: The journal of business & industrial marketing 26 (2011) 6, pp. 421-429
Persistent link: https://www.econbiz.de/10009272349
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A new approach of innovation and network on export in trade fair context : evidence from Portuguese SMEs
Silva, Pedro Mendonça; Moutinho, Victor Ferreira; … - In: The journal of business & industrial marketing 37 (2022) 3, pp. 509-528
Persistent link: https://www.econbiz.de/10013165190