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Developing and validating a multi-dimensional scale for operationalizing industrial service offering
Partanen, Jukka; Kohtamäki, Marko; Parida, Vinit; … - In: The journal of business & industrial marketing 32 (2017) 2, pp. 295-309
Persistent link: https://www.econbiz.de/10011629576
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The use of customer-centric philosophy in hotels to improve customer loyalty
Palacios Marqués, Daniel; Guijarro Garcia, Maria; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 339-348
Persistent link: https://www.econbiz.de/10011523968
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Does formalization or centralization mitigate uncertainty in knowledge-intensive procurement?
Prior, Daniel; Mudiyanselage, Lakshi Karunarathne Hitihami - In: The journal of business & industrial marketing 37 (2022) 2, pp. 433-446
Persistent link: https://www.econbiz.de/10012798433
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Building channel power : the role of IT resources and information management capability
Zhang, Tao; Wang, Xinchun; Zhuang, Guijun - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1217-1227
Persistent link: https://www.econbiz.de/10011802844
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Managing industrial service offerings in global business markets
Kowalkowski, Christian; Kindström, Daniel; Brehmer, … - In: The journal of business & industrial marketing 26 (2011) 3, pp. 181-192
Persistent link: https://www.econbiz.de/10009010149
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The service function as a holistic management concept
Kowalkowski, Christian - In: The journal of business & industrial marketing 26 (2011) 7, pp. 484-492
Persistent link: https://www.econbiz.de/10009410789
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Global approaches to the service business in manufacturing companies
Kucza, Gunther; Gebauer, Heiko - In: The journal of business & industrial marketing 26 (2011) 7, pp. 472-483
Persistent link: https://www.econbiz.de/10009410790
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ICT as a catalyst for service business orientation
Kowalkowski, Christian; Kindström, Daniel; Gebauer, Heiko - In: The journal of business & industrial marketing 28 (2013) 6, pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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Examining the needs to adopt big data analytics in B2B organizations : development of propositions and model of needs
Ram, Jiwat; Zhang, Zeyang - In: The journal of business & industrial marketing 37 (2022) 4, pp. 790-809
Persistent link: https://www.econbiz.de/10013165217
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Successful industrial service pricing
Indounas, Kostis - In: The journal of business & industrial marketing 24 (2009) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10009524611