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Transfer of brand knowledge in business-to-business markets : a qualitative study
Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-403
Persistent link: https://www.econbiz.de/10008655564
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Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony; Melewar, T. C.; Wright, Len Tiu - In: The journal of business & industrial marketing 25 (2010) 5, pp. 323
Persistent link: https://www.econbiz.de/10008655585
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Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Pattinson, Hugh M.; Woodside, Arch G. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10009524615
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Sustainability process innovations resulting in new value-added byproducts : principal lessons from second-order system-dynamics engineering (SOSDE)
Shamsuddoha, Mohammad; Woodside, Arch G. - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2403-2416
Persistent link: https://www.econbiz.de/10014471972
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Diffusion process models and strategic performance theory for new B2B electronic ventures
Woodside, Arch; Gupta, Samir; Cadeaux, Jack - In: The journal of business & industrial marketing 19 (2004) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10007028925
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Heuristics-in-use in industrial interfirm-collaborating clusters
Lai, Wen-hsiang; Woodside, Arch G. - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 394-404
Persistent link: https://www.econbiz.de/10011342315
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Environmental sustainability through designing reverse logistical loops : case research of poultry supply chains using system dynamics
Shamsuddoha, Mohammad; Quaddus, Mohammed A.; Woodside, … - In: The journal of business & industrial marketing 37 (2022) 4, pp. 823-840
Persistent link: https://www.econbiz.de/10013165219