Transfer of brand knowledge in business-to-business markets : a qualitative study
Suraksha Gupta; T. C. Melewar and Michael Bourlakis
| Year of publication: |
2010
|
|---|---|
| Authors: | Gupta, Suraksha ; Melewar, T. C. ; Bourlakis, Michael |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 5, p. 395-403
|
| Subject: | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Wissenstransfer | Knowledge transfer |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008655564