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Complementor involvement in product development
Munksgaard, Kristin B.; Freytag, Per V. - In: The journal of business & industrial marketing 26 (2011) 4, pp. 286-298
Persistent link: https://www.econbiz.de/10009010556
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The impact of customer participation on NPD performance : the mediating role of inter-organisation relationship
Lin, Ming-ji James; Huang, Chin-hua - In: The journal of business & industrial marketing 28 (2013) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009723096
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Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja - In: The journal of business & industrial marketing 25 (2010) 4, pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
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The role of relational and transactional factors in the adoption of virtual governance strategies
Taylor, Jennifer Fries - In: The journal of business & industrial marketing 38 (2023) 4, pp. 788-801
Persistent link: https://www.econbiz.de/10014227501
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An assessment of innovativeness in KIBS : implications on KIBS' co-creation culture, innovation capability, and performance
Santos Vijande, María Leticia; González-Mieres, Celina; … - In: The journal of business & industrial marketing 28 (2013) 2, pp. 86-102
Persistent link: https://www.econbiz.de/10009723085
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Building in sustainability, social responsibility and value co-creation
Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: The journal of business & industrial marketing 29 (2014) 4, pp. 304-312
Persistent link: https://www.econbiz.de/10010382821
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Antecedents and consequences of using information from customers involved in new service development
Carbonell, Pilar; Rodriguez-Escudero, Ana-Isabel - In: The journal of business & industrial marketing 29 (2014) 2, pp. 112-122
Persistent link: https://www.econbiz.de/10010248165