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Value co-creation : a review of literature and future research agenda
Saha, Victor; Goyal, Praveen; Jebarajakirthy, Charles - In: The journal of business & industrial marketing 37 (2022) 3, pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
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Value co-creation and co-destruction in the digital transformation of highly traditional companies
Hauke-Lopes, Aleksandra; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 38 (2023) 6, pp. 1316-1331
Persistent link: https://www.econbiz.de/10014276778
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Building in sustainability, social responsibility and value co-creation
Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: The journal of business & industrial marketing 29 (2014) 4, pp. 304-312
Persistent link: https://www.econbiz.de/10010382821
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The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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Value co-creation and new service performance : mediated by value-informed pricing
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: The journal of business & industrial marketing 37 (2022) 4, pp. 705-722
Persistent link: https://www.econbiz.de/10013165211
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B2B engagement within an internet of things ecosystem
Soltani, Sadia - In: The journal of business & industrial marketing 37 (2022) 1, pp. 146-159
Persistent link: https://www.econbiz.de/10012797124
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The effect of equity on value co-creation in business relationships
Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, … - In: The journal of business & industrial marketing 37 (2022) 2, pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
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Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.; Cabanelas, Pablo; Rüdiger, Klaus; … - In: The journal of business & industrial marketing 32 (2017) 3, pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
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Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois; Hadjielias, Elias - In: The journal of business & industrial marketing 32 (2017) 2, pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
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Service-dominant logic and supply chain management : a systematic literature review
Ceren, Altuntaş Vural - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1109-1124
Persistent link: https://www.econbiz.de/10011802609