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Identifying escalation of commitment in B2B new product development projects using data envelopment analysis
Donthu, Naveen; Unal, Belgin - In: The journal of business & industrial marketing 29 (2014) 3, pp. 209-214
Persistent link: https://www.econbiz.de/10010345212
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Improving trade promotions through virtual forward buying
Poddar, Amit; Donthu, Naveen - In: The journal of business & industrial marketing 28 (2013) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10009723094
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Improving trade promotions through virtual forward buying
Poddar, Amit; Donthu, Naveen - In: The journal of business & industrial marketing 28 (2012) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10010073805
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Improving trade promotions through virtual forward buying
Poddar, Amit; Donthu, Naveen - In: The journal of business & industrial marketing 28 (2013) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10010052956
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Antecedents of survey response bias in business-to-business services
Yaveroglu, Idil Sayrac; Donthu, Naveen; Garcia, Adriana - In: The journal of business & industrial marketing 18 (2003) 4-5, pp. 366-375
Persistent link: https://www.econbiz.de/10007029905
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Antecedents of survey response bias in business-to-business services
Yaveroglu, Idil Sayrac; Donthu, Naveen; Garcia, Adriana - In: The journal of business & industrial marketing 18 (2003) 4, pp. 366-375
Persistent link: https://www.econbiz.de/10007031834
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The role of cyber-intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories
Luo, Xueming; Donthu, Naveen - In: The journal of business & industrial marketing 22 (2007) 7, pp. 452-458
Persistent link: https://www.econbiz.de/10007865516