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The interplay between key marketing and supply chain management capabilities : the role of integrative mechanisms
Golgeci, Ismail
;
Gligor, David M.
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 472-483
Persistent link: https://www.econbiz.de/10011662333
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2
Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Gligor, David Marius
;
Golgeci, Ismail
;
Rego, Carla
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1542-1552
Persistent link: https://www.econbiz.de/10013401769
Saved in:
3
Favor reciprocity, innovation and inefficiency : the double-edged sword of business-to-business wasta relations
AlHussainan, Omar
;
Guo, Ying
;
Rammal, Hussain
;
Tang, Ryan W.
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1203-1214
Persistent link: https://www.econbiz.de/10014276761
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