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The interplay between key marketing and supply chain management capabilities : the role of integrative mechanisms
Golgeci, Ismail; Gligor, David M. - In: The journal of business & industrial marketing 32 (2017) 3, pp. 472-483
Persistent link: https://www.econbiz.de/10011662333
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Examining the use of fsQCA in B2B marketing research : benefits, current state and agenda for future research
Gligor, David Marius; Golgeci, Ismail; Rego, Carla; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1542-1552
Persistent link: https://www.econbiz.de/10013401769
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Favor reciprocity, innovation and inefficiency : the double-edged sword of business-to-business wasta relations
AlHussainan, Omar; Guo, Ying; Rammal, Hussain; Tang, Ryan W. - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1203-1214
Persistent link: https://www.econbiz.de/10014276761