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Markets and marketing
2004
Persistent link: https://www.econbiz.de/10002095446
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The dilemma of "integrated" advertising
Barban, Arnold M. - In: The journal of business : B 42 (1969) 4, pp. 477-496
Persistent link: https://www.econbiz.de/10001872879
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Advertising, competition, and market share instability
Eckard, Edwin W. - In: The journal of business : B 60 (1987) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10001037642
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Branding and the Robinson-Patman act
Knopp, Jacky - In: The journal of business : B 39 (1965) 1/1, pp. 24-34
Persistent link: https://www.econbiz.de/10003604105
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Planned obsolescence and social welfare
Utaka, Atsuo - In: The journal of business : B 79 (2006) 1, pp. 137-148
Persistent link: https://www.econbiz.de/10003301941
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Sealed bids, sunk costs, and the process of competition
French, Kenneth R.; McCormick, Robert E. - In: The journal of business : B 57 (1984) 4, pp. 417-441
Persistent link: https://www.econbiz.de/10002164186
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Pricing strategy : proceedings of a conference, held 24.-25.9.1982 in Rochester/N.Y.
Gould, John Paul - In: The journal of business : B 57 (1984) 2, pp. S1-S266
Persistent link: https://www.econbiz.de/10002480356
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Optimal allocation of competitive marketing efforts : an empirical study
Lambin, Jean-Jacques - In: The journal of business : B 43 (1970) 4, pp. 468-483
Persistent link: https://www.econbiz.de/10002399397
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Measuring dynamic marketing mix interactions using translog functions
Jagpal, Harsharanjeet S.; Sudit, Ephraim F.; Vinod, … - In: The journal of business : B 55 (1982) 3, pp. 401-415
Persistent link: https://www.econbiz.de/10003055091
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Dealing temporary price cuts by seller as a buyer discrimination mechanism
Jeuland, Abel P.; Narasimhan, Chakravarthi - In: The journal of business : B 58 (1985) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003073011