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Economies of scale in advertising beer and cigarettes
Peles, Yoram - In: The journal of business : B 44 (1971) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
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A comment on television network price discrimination
Peterman, John L.; Carney, Michael - In: The journal of business : B 51 (1978) 2, pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
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Differences between the levels of spot and network television advertising rates
Peterman, John L. - In: The journal of business : B 52 (1979) 4, pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
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The impact of scale and media mix on advertising agency costs
Schmalensee, Richard - In: The journal of business : B 56 (1983) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
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Size versus price, or another vote for tonypandy
Riesz, Peter C. - In: The journal of business : B 46 (1973) 3, pp. 396-403
Persistent link: https://www.econbiz.de/10002689646
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Is gasoline advertising justified?
Lambin, Jean-Jacques - In: The journal of business : B 45 (1972) 4, pp. 585-619
Persistent link: https://www.econbiz.de/10002399384
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The economic consequences of advertising
Nelson, Phillip - In: The journal of business : B 48 (1975) 2, pp. 213-241
Persistent link: https://www.econbiz.de/10002560108
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An empirical study on optimizing advertising policy
Melrose, Kendrick B. - In: The journal of business : B 42 (1969) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10002453532
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Information, advertising, and the structure of the market
Lynk, William J. - In: The journal of business : B 54 (1981) 2, pp. 271-303
Persistent link: https://www.econbiz.de/10002487220
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The dilemma of "integrated" advertising
Barban, Arnold M. - In: The journal of business : B 42 (1969) 4, pp. 477-496
Persistent link: https://www.econbiz.de/10001872879