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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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The self-image/store image matching process : an empirical test
Stern, Bruce L.; Bush, Ronald F.; Hair jr., Joseph F. - In: The journal of business : B 50 (1977) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10002920209
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Forecasting the demand for consumer durable goods
Lorie, James H. - In: The journal of business : B 27 (1954) 1, pp. 62-70
Persistent link: https://www.econbiz.de/10002490949
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The demand for repair service during warranty
Gerner, Jennifer L.; Bryant, W. Keith - In: The journal of business : B 53 (1980) 4, pp. 397-414
Persistent link: https://www.econbiz.de/10002236423
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A consumer theory of demand for the media
Mathewson, G. F. - In: The journal of business : B 45 (1972) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
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An analysis of frequency and duration of search on the internet
Bhatnagar, Amit; Ghose, Sanjoy - In: The journal of business : B 77 (2004) 2, pp. 311-330
Persistent link: https://www.econbiz.de/10002095237
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Self-concept and brand preference : a partial replication
Hughes, R. Eugene - In: The journal of business : B 49 (1976) 4, pp. 530-540
Persistent link: https://www.econbiz.de/10003074978
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The effect of consumer knowledge and bargaining strength on final selling price : a case study
Primeaux jr., Walter J. - In: The journal of business : B 43 (1970) 4, pp. 419-426
Persistent link: https://www.econbiz.de/10002674246
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Forecasting stage 2 of the family life cycle
Bomball, Mark R.; Primeaux, Walter J.; Pursell, Donald E. - In: The journal of business : B 48 (1975) 1, pp. 65-73
Persistent link: https://www.econbiz.de/10001931143
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The search for the consumer innovator
Boone, Louis E. - In: The journal of business : B 43 (1970) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10001938127