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The self-image store image matching process: an empirical test
Stern, Bruce L.; Bush, Ronald F.; Hair, Joseph F. - In: The journal of business : B 50 (1977) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10003506839
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Interfaces between marketing and economics: an overview
Horsky, Dan; Sen, Subrata K. - In: The journal of business : B 53 (1980) /3/2, pp. 5-512
Persistent link: https://www.econbiz.de/10003678638
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Princing research in marketing: the statte of the art
Rao, Vithala R. - In: The journal of business : B 57 (1984) 1/2, pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
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Marketing and Alderson's functionalism
Nicosia, F. M. - In: The journal of business : B 35 (1962) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10002576077
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Borrowing from the behavioral sciences
Kerby, Joe Kent - In: The journal of business : B 42 (1969) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10002215848
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Modeling and estimation in changing market environments
Wildt, Albert R.; Winer, Russel S. - In: The journal of business : B 56 (1983) 3, pp. 365-388
Persistent link: https://www.econbiz.de/10002989071
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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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Effects of price and salesman expertise on customer purchasing behavior
Woodside, Arch G.; Davenport jr., J. William - In: The journal of business : B 49 (1976) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10003013243
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Consumer payment systems : the relationship of attribute structure to preface and usage
Hirschman, Elizabeth C. - In: The journal of business : B 55 (1982) 4, pp. 531-545
Persistent link: https://www.econbiz.de/10002862189
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The effects of expectation levels and role consensus on the buyer-seller dyad
Tosi jr., Henry L. - In: The journal of business : B 39 (1966) 4, pp. 516-529
Persistent link: https://www.econbiz.de/10002912853