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~isPartOf:"The journal of consumer marketing"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Consumer behaviour
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Aurand, Timothy W.
2
Black, William C.
2
Herrmann, Jean-Luc
2
Krishnan, Vijaykumar
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Leone, Robert P.
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The journal of consumer marketing
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
4
Corporate reputation review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The marketing review
2
Asia-Pacific journal of business administration
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EuroMed journal of business
1
European business review
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International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
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International studies of management and organization
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Journal of Product and Brand Management Ser.
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Journal of consumer behaviour
1
Journal of general management
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Journal of global marketing
1
Journal of service management
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Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The handbook of communication engagement
1
The journal of services marketing
1
The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
2
Co-creation of
brand
identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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