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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
15
Social web
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
Target group
10
Viral marketing
10
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Undetermined
99
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Article
282
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2
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Article in journal
284
Aufsatz in Zeitschrift
284
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
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Language
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English
284
Author
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
2,058
Journal of retailing and consumer services
1,979
International journal of consumer studies
771
International journal of hospitality management
737
Psychology & marketing
663
NBER working paper series
626
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
562
Working paper / National Bureau of Economic Research, Inc.
529
NBER Working Paper
475
Management science : journal of the Institute for Operations Research and the Management Sciences
444
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
397
European Journal of Marketing
386
Journal of Consumer Marketing
380
The journal of brand management : an international journal
358
Journal of marketing research : JMR
355
European journal of marketing : EJM
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of travel and tourism marketing
336
Journal of retailing
324
Technological forecasting & social change : an international journal
324
Journal of international consumer marketing
322
Journal of marketing management : MM
319
Tourism management : research, policies, practice
310
Cogent business & management
307
Journal of marketing
305
Marketing letters : a journal of research in marketing
305
The international review of retail, distribution and consumer research
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
301
Journal of marketing communications
299
International journal of retail & distribution management
297
Journal of fashion marketing and management
295
International Journal of Retail & Distribution Management
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
287
Journal of consumer behaviour : an international research review
284
Electronic commerce research
277
Journal of the Academy of Marketing Science
277
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ECONIS (ZBW)
284
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1
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
2
Privacy concern and online transactions : the impact of internet self-efficacy and internet involvement
Akhter, Syed H.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10010373831
Saved in:
3
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
4
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
5
Hybrid car purchase intentions : a cross-cultural analysis
Oliver, Jason D.
;
Lee, Seung-hee
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 96-103
Persistent link: https://www.econbiz.de/10003987423
Saved in:
6
Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.
;
Rawlinson, David R.
;
Braunstein, Lori A.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
Saved in:
7
Gender, store satisfaction and antecedents : a case study of a grocery store
Helgesen, Øyvind
;
Nesset, Erik
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 114-126
Persistent link: https://www.econbiz.de/10003987431
Saved in:
8
Choosing non-conventional treatments : consumers' attempt at controlling health care
Rajamma, Rajasree K.
;
Pelton, Lou E.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 127-138
Persistent link: https://www.econbiz.de/10003987433
Saved in:
9
Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 139-156
Persistent link: https://www.econbiz.de/10003987436
Saved in:
10
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
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