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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
45
Markenführung
45
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Advertising
18
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
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Werbung
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Designation of origin
17
Herkunftsbezeichnung
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Personality psychology
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Persönlichkeitspsychologie
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Emotion
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Social Web
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Social web
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Internet marketing
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Online-Marketing
14
Jugendliche
13
Online retailing
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Online-Handel
13
Youth
13
Decision
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Entscheidung
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Food consumption
10
Gender
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Lebensmittelkonsum
10
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10
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English
286
Author
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
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The journal of consumer marketing
Journal of business research : JBR
2,183
Journal of retailing and consumer services
1,956
Journal of business ethics : JOBE
1,172
International journal of consumer studies
769
International journal of hospitality management
755
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
596
NBER working paper series
577
Working paper / National Bureau of Economic Research, Inc.
484
SpringerLink / Bücher
472
NBER Working Paper
438
European journal of marketing : EJM
412
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
404
Management science : journal of the Institute for Operations Research and the Management Sciences
395
Journal of marketing research : JMR
375
The journal of brand management : an international journal
366
Journal of marketing communications
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Journal of marketing management : MM
337
Journal of international consumer marketing
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Journal of Business Ethics
325
Journal of travel and tourism marketing
324
Cogent business & management
321
Journal of marketing
319
Journal of retailing
313
Marketing letters : a journal of research in marketing
312
Tourism management : research, policies, practice
311
Journal of advertising research
308
Journal of the Academy of Marketing Science
305
International journal of retail & distribution management
297
International journal of advertising : the review of marketing communications
294
Journal of global marketing
294
Technological forecasting & social change : an international journal
291
Journal of fashion marketing and management
290
Journal of consumer behaviour : an international research review
288
Journal of business ethics : JBE
287
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ECONIS (ZBW)
286
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1
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286
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date (oldest first)
1
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
2
Measuring the impact of inter-attitudinal conflict on consumer evaluations of foreign products
Bandyopadhyay, Subir
;
Wongtada, Nittaya
;
Rice, Gillian
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009230991
Saved in:
3
Purchase intention of Chinese consumers toward a US apparel brand : a test of a composite behavior intention model
Jin, Byoungho
;
Kang, Ji Hye
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009230993
Saved in:
4
Private label branding in China : what do US and Chinese students think?
Lupton, Robert A.
;
Rawlinson, David R.
;
Braunstein, Lori A.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 104-113
Persistent link: https://www.econbiz.de/10003987425
Saved in:
5
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
6
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
Saved in:
7
Credibility of a peer endorser and
advertising
effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
8
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
9
In ads we trust : religiousness as a predictor of
advertising
trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
10
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
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