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Retail attributes' differential effects on utilitarian versus hedonic shopping value
Olsen, Svein O.
;
Skallerud, Kåre
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 532-539
Persistent link: https://www.econbiz.de/10009407493
Saved in:
2
Retail attributes' differential effects on utilitarian versus hedonic shopping value
Olsen, Svein Ottar
;
Skallerud, Kåre
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10009801728
Saved in:
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