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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
57
Konsumentenverhalten
57
Brand management
52
Markenführung
52
Brand image
45
Markenimage
45
Brand
38
Markenartikel
38
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14
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Zahlungsbereitschaftsanalyse
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3
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3
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Aurand, Timothy W.
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2
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2
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2
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2
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2
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2
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2
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1
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The journal of consumer marketing
Journal of business research : JBR
660
The journal of brand management : an international journal
608
The journal of product & brand management
394
SpringerLink / Bücher
352
Journal of retailing and consumer services
339
Psychology & marketing
150
European journal of marketing : EJM
142
International journal of hospitality management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of strategic marketing
114
Asia Pacific journal of marketing and logistics
113
Journal of marketing communications
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing research : JMR
112
Journal of marketing
111
Marketing intelligence & planning
111
Journal of advertising research
109
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
82
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of international consumer marketing
79
Research
79
Business strategy and the environment
76
International journal of consumer studies
75
Journal of promotion management : innovations in planning and applied research
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing : ZFP ; journal of research and management
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Tourism management : research, policies, practice
67
International marketing review
65
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ECONIS (ZBW)
69
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1
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
2
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
3
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
4
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a
brand
crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
5
Attribution of symbolic
brand
meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
Saved in:
6
Role of
brand
names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
7
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Influences of customer participation and customer
brand
engagement on
brand
loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
9
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
10
Beyond private label panache : the effect of store image and perceived price on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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