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Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.; Manika, Danae - In: The journal of consumer marketing 34 (2017) 4, pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
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Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
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Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation
Rishi, Meghna; Jauhari, Vinnie; Joshi, Gaurav - In: The journal of consumer marketing 32 (2015) 5, pp. 376-391
Persistent link: https://www.econbiz.de/10011480688
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The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.; Liu, Jun - In: The journal of consumer marketing 29 (2012) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
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Luxury implications of showcasing a product with its "cast" shadow
Sharma, Nazuk - In: The journal of consumer marketing 33 (2016) 7, pp. 507-516
Persistent link: https://www.econbiz.de/10011642225
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243