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~isPartOf:"The journal of consumer marketing"
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Rethinking luxury fashion : th...
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Consumer behaviour
67
Konsumentenverhalten
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Brand management
52
Markenführung
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Brand image
45
Markenimage
45
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Aurand, Timothy W.
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Cho, Hira
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Demangeot, Catherine
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Guzman, Francisco
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Herrmann, Jean-Luc
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Krishnan, Vijaykumar
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Boisvert, Jean
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Brandstätter, Marion
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The journal of consumer marketing
Journal of business research : JBR
847
The journal of brand management : an international journal
591
Journal of retailing and consumer services
422
The journal of product & brand management
407
Journal of fashion marketing and management
401
SpringerLink / Bücher
375
International journal of hospitality management
156
Psychology & marketing
154
International journal of consumer studies
148
European journal of marketing : EJM
144
Asia Pacific journal of marketing and logistics
139
Journal of international consumer marketing
139
Journal of Product & Brand Management
126
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of Fashion Marketing and Management: An International Journal
122
Journal of marketing communications
121
Marketing intelligence & planning
117
Journal of strategic marketing
114
Springer eBook Collection
114
Journal of marketing management : MM
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
International marketing review
110
International journal of retail & distribution management
107
Strategic Direction
105
The IUP journal of brand management : IJBRM
96
Journal of marketing
95
Journal of global marketing
91
Cogent business & management
88
Tourism management : research, policies, practice
87
Innovatives Markenmanagement
86
Journal of global fashion marketing : JGfM
86
Journal of promotion management : JPM
85
Journal of international marketing
83
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
82
NBER working paper series
82
International journal of advertising : the review of marketing communications
81
Journal of the Academy of Marketing Science
81
Journal of travel and tourism marketing
81
Journal of business ethics : JOBE
79
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ECONIS (ZBW)
81
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1
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
2
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
3
If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn
;
Sojka, Jane Z.
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
Saved in:
4
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
5
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
6
Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation
Rishi, Meghna
;
Jauhari, Vinnie
;
Joshi, Gaurav
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 376-391
Persistent link: https://www.econbiz.de/10011480688
Saved in:
7
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
8
Luxury implications of showcasing a product with its "cast" shadow
Sharma, Nazuk
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 507-516
Persistent link: https://www.econbiz.de/10011642225
Saved in:
9
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
10
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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