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~isPartOf:"The journal of consumer marketing"
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Subject
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
USA
43
United States
43
Brand
38
Markenartikel
38
Advertising effects
32
Werbewirkung
32
Beziehungsmarketing
30
Relationship marketing
30
China
26
Designation of origin
20
Herkunftsbezeichnung
20
Marketing management
20
Marketingmanagement
20
Einzelhandel
18
Retail trade
18
Advertising
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Jugendliche
16
Youth
16
Emotion
15
Internet marketing
15
Online-Marketing
15
Social Web
15
Social web
15
Target group
14
Zielgruppe
14
Online retailing
13
Online-Handel
13
Age group
11
Altersgruppe
11
Gender
11
Viral marketing
11
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Case study
2
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2
Conference paper
2
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2
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2
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English
305
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Cui, Annie Peng
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Fam, Kim Shyan
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
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The journal of consumer marketing
Journal of business research : JBR
2,353
Journal of retailing and consumer services
2,010
International journal of hospitality management
803
Psychology & marketing
791
International journal of consumer studies
777
The journal of brand management : an international journal
704
SpringerLink / Bücher
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
575
Economics Papers from University Paris Dauphine
566
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
471
Journal of advertising research
470
Journal of marketing research : JMR
466
European journal of marketing : EJM
461
European Journal of Marketing
444
Asia Pacific journal of marketing and logistics
433
Tourism management : research, policies, practice
430
NBER Working Paper
419
Journal of marketing management : MM
405
Journal of travel and tourism marketing
404
Journal of Consumer Marketing
402
Management science : journal of the Institute for Operations Research and the Management Sciences
402
Journal of marketing communications
400
Journal of marketing
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of Product & Brand Management
355
Journal of retailing
348
Journal of international consumer marketing
343
Marketing letters : a journal of research in marketing
341
Journal of fashion marketing and management
325
Journal of the Academy of Marketing Science
322
Cogent business & management
318
International journal of retail & distribution management
312
Journal of consumer behaviour : an international research review
312
International journal of contemporary hospitality management
305
Marketing intelligence & planning
301
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ECONIS (ZBW)
305
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1
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305
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1
Comparative advertising : citing or not the leading
brand
and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
2
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
3
Role of
brand
names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
4
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
5
The role of
brand
love in consumer-
brand
relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
6
Promoting or protecting my
brand
: the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
7
The effects of adjacent competitors and promotion on
brand
sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
8
The effects of second screen use on sponsor
brand
awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
9
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
10
The impact of consumer resistance to
brand
subsitution on
brand
relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
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