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~isPartOf:"The journal of consumer marketing"
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Subject
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
71
Markenimage
71
Brand management
49
Markenführung
49
USA
42
United States
42
Brand
38
Markenartikel
38
Advertising effects
28
Beziehungsmarketing
28
Relationship marketing
28
Werbewirkung
28
China
26
Designation of origin
19
Herkunftsbezeichnung
19
Marketing management
19
Marketingmanagement
19
Einzelhandel
18
Retail trade
18
Advertising
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
16
Social web
16
Jugendliche
15
Youth
15
Emotion
14
Internet marketing
14
Online-Marketing
14
Online retailing
13
Online-Handel
13
Target group
12
Zielgruppe
12
Gender
11
Food consumption
10
Geschlecht
10
Lebensmittelkonsum
10
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2
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302
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302
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2
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2
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2
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2
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English
302
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Shoham, Aviv
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Cui, Annie Peng
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gavish, Yossi
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Karakaya, Fahri
2
Kemp, Elyria
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Li, Ning
2
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The journal of consumer marketing
Journal of business research : JBR
2,172
Journal of retailing and consumer services
1,994
International journal of consumer studies
786
NBER working paper series
765
International journal of hospitality management
759
Psychology & marketing
715
Working paper / National Bureau of Economic Research, Inc.
704
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER Working Paper
599
The journal of brand management : an international journal
552
The journal of product & brand management
474
SpringerLink / Bücher
470
Asia Pacific journal of marketing and logistics
421
Tourism management : research, policies, practice
405
European journal of marketing : EJM
403
Journal of travel and tourism marketing
391
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of marketing research : JMR
368
Cogent business & management
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Journal of marketing
332
Journal of international consumer marketing
331
Applied economics
327
Journal of retailing
323
Journal of marketing communications
321
Technological forecasting & social change : an international journal
321
Marketing letters : a journal of research in marketing
313
Journal of fashion marketing and management
307
Journal of consumer behaviour : an international research review
305
International journal of retail & distribution management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
299
Journal of the Academy of Marketing Science
294
Journal of business ethics : JOBE
286
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
286
International journal of contemporary hospitality management
285
Energy economics
276
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ECONIS (ZBW)
302
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1
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302
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1
Examining
brand
communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
2
Beyond private label panache : the effect of store image and perceived
price
on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
3
Transformers
Goldman, Sharon M.
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 469-473
Persistent link: https://www.econbiz.de/10008651275
Saved in:
4
Discovering behavioral segments in the mobile phone market
Kımıloğlu, Hande
;
Nasır, V. Aslıhan
;
Nasır, Süphan
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 401-413
Persistent link: https://www.econbiz.de/10008651281
Saved in:
5
An investigation of the effects of product recalls on
brand
commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
Saved in:
6
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
7
The Western brands in the minds of Vietnamese
consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
8
Brand
evaluation, satisfaction and trust as predictors of
brand
loyalty : the mediator-moderator effect of
brand
relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
9
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a
brand
crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
10
Attribution of symbolic
brand
meaning : the interplay of
consumers
, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
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