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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Personality psychology
18
Persönlichkeitspsychologie
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Werbung
17
Emotion
15
Social Web
15
Social web
15
Internet marketing
14
Online retailing
14
Online-Handel
14
Online-Marketing
14
Jugendliche
13
Youth
13
Perception
11
Wahrnehmung
11
Cultural identity
10
Food consumption
10
Gender
10
Kulturelle Identität
10
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285
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2
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287
Aufsatz in Zeitschrift
287
Case study
2
Collection of articles of several authors
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Sammelwerk
2
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English
287
Author
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Nepomuceno, Marcelo Vinhal
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
2,119
Journal of retailing and consumer services
2,006
International journal of consumer studies
775
International journal of hospitality management
757
Psychology & marketing
675
NBER working paper series
642
SpringerLink / Bücher
588
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
541
NBER Working Paper
471
Management science : journal of the Institute for Operations Research and the Management Sciences
419
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
398
European Journal of Marketing
384
Journal of Consumer Marketing
369
The journal of brand management : an international journal
367
European journal of marketing : EJM
365
Journal of marketing research : JMR
357
Journal of business ethics : JOBE
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
342
Journal of retailing
340
Technological forecasting & social change : an international journal
340
Journal of marketing management : MM
330
Journal of international consumer marketing
326
Tourism management : research, policies, practice
322
Cogent business & management
312
Journal of marketing
310
The international review of retail, distribution and consumer research
308
International journal of retail & distribution management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
301
Journal of marketing communications
301
Marketing letters : a journal of research in marketing
301
Journal of fashion marketing and management
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of consumer behaviour : an international research review
288
Journal of the Academy of Marketing Science
283
International journal of contemporary hospitality management
279
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ECONIS (ZBW)
287
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1
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287
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1
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
2
Context specificity in use of price information sources
Unni, Ramaprasad
;
Tseng, L. P. Douglas
;
Pillai, Deepa
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003987472
Saved in:
3
Determinants of US consumer mobile shopping services adoption : implications for designing mobile shopping services
Yang, Kiseol
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003987505
Saved in:
4
Privacy concern and online transactions : the impact of internet self-efficacy and internet involvement
Akhter, Syed H.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 118-125
Persistent link: https://www.econbiz.de/10010373831
Saved in:
5
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
6
Psychographics of comparison shoppers
Mittal, Banwari
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10011472837
Saved in:
7
Effects of show windows on female consumers' shopping behaviour
Jain, Varsha
;
Takayanagi, Mika
;
Malthouse, Edward Carl
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010423837
Saved in:
8
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
9
Cultural comparison for the acceptance of online apparel customization
Cho, Hira
;
Wang, Yun
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 550-557
Persistent link: https://www.econbiz.de/10008772876
Saved in:
10
A cross-generational examination of electronic commerce adoption
Leppel, Karen
;
McCloskey, Donna W.
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10009272160
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