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Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions
Malshe, Avinash; Sohi, Ravipreet S. - In: The journal of personal selling & sales management : JPSSM 29 (2009) 3, pp. 207-225
Persistent link: https://www.econbiz.de/10003882814
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The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.; Le Bon, Joël; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
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Salesperson listening in the extended sales relationship : an exploration of cognitive, affective, and temporal dimensions
Pryor, Susie; Malshe, Avinash; Paradise, Kyle - In: The journal of personal selling & sales management : JPSSM 33 (2013) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10009745300
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Mixed interpretations of sales proposal signals
Johnson, Jeff S.; Friend, Scott B.; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011565546
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A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash; Khatib, Jamal A. al- - In: The journal of personal selling & sales management : JPSSM 37 (2017) 3, pp. 213-227
Persistent link: https://www.econbiz.de/10011753788