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~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management perspectives : TMP"
~person:"Billore, Aditya"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
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Billore, Aditya
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The journal of product & brand management
Tourism management perspectives : TMP
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of consumer behaviour
1
Marketing intelligence & planning
1
The journal of services marketing
1
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ECONIS (ZBW)
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
2
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
3
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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