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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Balasubramanian, Siva Kumar"
~person:"Gammoh, Bashar S."
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Azar, Salim L.
Balasubramanian, Siva Kumar
Gammoh, Bashar S.
Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
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Veloutsou, Cleopatra
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The journal of product & brand management
Food policy : economics planning and politics of food and agriculture
2
Journal of business research : JBR
2
Journal of customer behaviour
2
American journal of business : applying research to practice ; AJB
1
Electronic commerce research and applications
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
2
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
3
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
4
Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
Saved in:
5
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
Saved in:
6
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
7
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
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