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Toward an understanding of brand sexual associations
Azar, Salim L. - In: The journal of product & brand management 24 (2015) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
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Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
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Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L. - In: The journal of product & brand management 22 (2013) 7, pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
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Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10009007092
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Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.; Pillai, Deepa; Balasubramanian, Siva Kumar - In: The journal of product & brand management 19 (2010) 7, pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
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Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar; Patwardhan, Hemant; … - In: The journal of product & brand management 23 (2014) 7, pp. 516-531
Persistent link: https://www.econbiz.de/10010467560