//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Coker, Kesha K."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Semiparametric multinomial log...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
Brand gender
2
Brand personality
2
Gender
2
Geschlecht
2
Advertising
1
Advertising effects
1
Attachment theory
1
Brand congruency
1
Brand evaluation
1
Brand experience
1
Brand sex
1
Brand sexual orientation
1
Cluster analysis
1
Clusteranalyse
1
Consumer psychology
1
Emotion
1
Gender studies
1
Identification theory
1
Masculinity
1
Meaning transfer model
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product
1
Product Placement
1
Product placement
1
Qualitative research
1
SEM (structural equation modeling)
1
Sales promotion
1
Scale development
1
Self image
1
Sexuality
1
Sexualität
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Azar, Salim L.
Coker, Kesha K.
Guzman, Francisco
10
Fetscherin, Marc
4
Paswan, Audhesh K.
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Jung Eun
3
Liu, Xin
3
Maxwell, Sarah
3
Odoom, Raphael
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fang, Xiang
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gammoh, Bashar S.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Grimm, Pamela E.
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of consumer behaviour : an international research review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
2
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
3
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
4
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
5
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->