Narrow search
Showing 1 - 4 of 4
Cover Image
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Cover Image
Brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Cover Image
Toward an understanding of brand sexual associations
Azar, Salim L. - In: The journal of product & brand management 24 (2015) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Cover Image
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L. - In: The journal of product & brand management 22 (2013) 7, pp. 502-512
Persistent link: https://www.econbiz.de/10010225089