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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.; Sharma, Tripti Ghosh; Pandey, Ritesh; … - In: The journal of product & brand management 31 (2022) 2, pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930