//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Emotion"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Application of relationship ma...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Emotion
Kundenzufriedenheit
Beziehungsmarketing
111
Relationship marketing
111
Markenführung
101
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
79
Markenimage
79
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Customer integration
14
Kundenintegration
14
Social media
14
Viral marketing
11
Virales Marketing
11
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Confidence
7
Vertrauen
7
Brand experience
6
Brand trust
6
Brand communities
5
Brand equity
5
Consumer engagement
5
more ...
less ...
Online availability
All
Undetermined
72
Free
4
Type of publication
All
Article
106
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
107
Aufsatz in Zeitschrift
107
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
107
Author
All
Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Aksoy, Nilsah Cavdar
1
Allaway, Arthur W.
1
Alpert, Frank
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bigi, Alessandro
1
Bilgihan, Anil
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of retailing and consumer services
355
Journal of business research : JBR
291
International journal of hospitality management
196
The journal of services marketing
125
The journal of brand management : an international journal
97
The service industries journal
80
Journal of hospitality marketing & management
77
Cogent business & management
73
Journal of travel and tourism marketing
71
International journal of contemporary hospitality management
70
Industrial marketing management : the international journal for industrial and high-tech firms
67
Asia Pacific journal of marketing and logistics
64
Journal of strategic marketing
63
Tourism management : research, policies, practice
63
Journal of service management
55
Psychology & marketing
53
SpringerLink / Bücher
52
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Journal of the Academy of Marketing Science
51
Journal of service research : JSR
50
Service business
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
The journal of business & industrial marketing
47
European journal of marketing : EJM
46
Journal of business ethics : JOBE
46
Services marketing quarterly
46
Marketing intelligence & planning
42
The international journal of bank marketing : IJBM
41
International journal of internet marketing and advertising : IJIMA
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of marketing
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
The TQM journal : the international review of organizational improvement
35
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
34
Journal of promotion management : innovations in planning and applied research
33
Journal of retailing
33
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
32
Journal of service research
32
International journal of electronic marketing and retailing : IJEMR
31
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl <Jr.>
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1018-1032
Persistent link: https://www.econbiz.de/10013429007
Saved in:
2
Negative spillover of moral irresponsibility into anti-brand behaviors : the role of moral emotion and disengagement in ethical and social transgressions
Youn, Song-yi
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10013429205
Saved in:
3
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
4
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
5
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
6
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
7
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
8
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
9
The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
Saved in:
10
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->