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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Brand management
Kundenzufriedenheit
Markenführung
Beziehungsmarketing
111
Relationship marketing
111
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
79
Markenimage
79
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Emotion
17
Customer satisfaction
16
Customer integration
14
Kundenintegration
14
Social media
14
Viral marketing
11
Virales Marketing
11
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Confidence
7
Vertrauen
7
Brand experience
6
Brand trust
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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103
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English
103
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Guzman, Francisco
6
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
Wallace, Elaine
2
Abratt, Russell
1
Aksoy, Nilsah Cavdar
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Allaway, Arthur W.
1
Alpert, Frank
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Anh Tran Tram Truong
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1
Arcand, Manon
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Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Auruskeviciene, Vilte
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Bal, Anjali
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
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Baudry, Damien
1
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1
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1
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1
Behnke, Carolin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bigi, Alessandro
1
Bilgihan, Anil
1
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The journal of product & brand management
Journal of retailing and consumer services
330
Journal of business research : JBR
265
International journal of hospitality management
166
The journal of services marketing
117
The journal of brand management : an international journal
96
Journal of hospitality marketing & management
75
The service industries journal
74
Cogent business & management
69
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of strategic marketing
62
Tourism management : research, policies, practice
61
Asia Pacific journal of marketing and logistics
60
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Journal of service management
51
Psychology & marketing
50
Journal of the Academy of Marketing Science
47
Journal of service research : JSR
46
Service business
46
Services marketing quarterly
46
SpringerLink / Bücher
44
European journal of marketing : EJM
43
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
The journal of business & industrial marketing
42
Marketing intelligence & planning
41
The international journal of bank marketing : IJBM
39
International journal of internet marketing and advertising : IJIMA
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of marketing
36
The TQM journal : the international review of organizational improvement
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of promotion management : innovations in planning and applied research
32
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
32
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
International journal of electronic customer relationship management : IJECRM
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
Journal of service research
29
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ECONIS (ZBW)
103
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1
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
3
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
4
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
5
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
6
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
7
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
8
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
9
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
10
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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