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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
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Predicting adolescents' apparel brand preferences
Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao; Xu, Yingjiao - In: The journal of product & brand management 24 (2015) 4, pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna; Lecki, Natascha Katharina; Lebcir, Mohamed - In: The journal of product & brand management 24 (2015) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
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Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco; Schaarschmidt, Mario; Ivens, Stefan - In: The journal of product & brand management 26 (2017) 3, pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
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Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854