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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence; Jolibert, Alain - In: The journal of product & brand management 26 (2017) 1, pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
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Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan; Buller, Courtney - In: The journal of product & brand management 21 (2012) 5, pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
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Consumer reaction to new package design
Holmes, Gary R.; Paswan, Audhesh - In: The journal of product & brand management 21 (2012) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10009569991
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Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin; Ketron, Seth - In: The journal of product & brand management 32 (2023) 3, pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
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Consumer generated brand extensions : definition and response strategies
Boon, Edward; Grant, Philip; Kietzmann, Jan - In: The journal of product & brand management 25 (2016) 4, pp. 337-344
Persistent link: https://www.econbiz.de/10011607040
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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Zhang, Honghong; Gong, Xiushuang - In: The journal of product & brand management 31 (2022) 6, pp. 886-898
Persistent link: https://www.econbiz.de/10013407590
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467