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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
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45
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Luxury goods
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Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
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Pricing strategy
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Marketing management
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Marketingmanagement
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Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
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390
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English
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Baumgarth, Carsten
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
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The journal of product & brand management
Discussion paper series / IZA
3,115
Working paper / National Bureau of Economic Research, Inc.
2,983
NBER working paper series
2,799
NBER Working Paper
2,490
Journal of business research : JBR
2,016
Journal of retailing and consumer services
1,933
Applied economics
1,893
Discussion paper / Centre for Economic Policy Research
1,590
IZA Discussion Papers
1,575
CESifo working papers
1,567
IZA Discussion Paper
1,356
Applied economics letters
1,284
Working paper
1,046
Discussion paper
879
Economic modelling
879
Economics letters
864
International journal of consumer studies
767
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
759
International journal of hospitality management
740
CESifo Working Paper
719
Psychology & marketing
659
Energy economics
617
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
ZEW discussion papers
581
Discussion papers / CEPR
571
SpringerLink / Bücher
546
Discussion paper / Tinbergen Institute
530
International review of economics & finance : IREF
516
CESifo Working Paper Series
506
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Journal of econometrics
482
Journal of banking & finance
471
Journal of international money and finance
463
ZEW Discussion Papers
461
Finance research letters
458
Discussion papers / Deutsches Institut für Wirtschaftsforschung
452
Applied financial economics
445
The American economic review
407
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
393
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ECONIS (ZBW)
395
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395
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1
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
3
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
4
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
5
Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
Saved in:
6
Club Med: coping with corporate brand evolution
Quester, Pascale G.
;
Fleck, Nathalie
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003993619
Saved in:
7
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
Louis, Didier
;
Lombart, Cindy
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10003993635
Saved in:
8
Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.
;
Rothenberger, Sandra
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
Saved in:
9
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
10
The identification of social norms of price discrimination on the internet
Maxwell, Sarah
;
Garbarino, Ellen
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
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