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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
297
Markenführung
297
Brand image
249
Markenimage
249
Brand
176
Markenartikel
174
Beziehungsmarketing
111
Relationship marketing
111
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60
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49
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Advertising effects
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Werbewirkung
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Brand loyalty
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Consumer behavior
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Produktqualität
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Guzman, Francisco
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Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
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Bal, Anjali
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gil Saura, Irene
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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The journal of product & brand management
Journal of business research : JBR
2,269
Journal of retailing and consumer services
2,055
International journal of hospitality management
839
International journal of consumer studies
771
Psychology & marketing
684
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
559
NBER working paper series
517
Industrial marketing management : the international journal for industrial and high-tech firms
472
Working paper / National Bureau of Economic Research, Inc.
444
Asia Pacific journal of marketing and logistics
430
European journal of marketing : EJM
393
NBER Working Paper
387
Journal of marketing research : JMR
373
The journal of brand management : an international journal
371
The journal of services marketing
368
Journal of travel and tourism marketing
366
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of marketing management : MM
358
Journal of the Academy of Marketing Science
355
Tourism management : research, policies, practice
353
Journal of marketing
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
328
Cogent business & management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
The service industries journal
318
Marketing letters : a journal of research in marketing
317
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of marketing communications
312
The international review of retail, distribution and consumer research
308
Journal of fashion marketing and management
299
Journal of strategic marketing
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of business ethics : JOBE
289
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ECONIS (ZBW)
407
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407
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1
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
2
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
5
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
6
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
7
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
8
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
9
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
10
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
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