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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
243
Markenimage
243
Brand
172
Markenartikel
170
Beziehungsmarketing
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Relationship marketing
97
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56
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45
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Luxury goods
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Advertising effects
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Preismanagement
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Pricing strategy
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Werbewirkung
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Emotion
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Personality psychology
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Consumer behavior
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Customer satisfaction
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Online retailing
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Online-Handel
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
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Rindell, Anne
3
Stoel, Leslie
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Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Chandrashekaran, Rajesh
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
2,162
Journal of retailing and consumer services
2,030
NBER working paper series
871
International journal of consumer studies
771
International journal of hospitality management
766
Working paper / National Bureau of Economic Research, Inc.
761
NBER Working Paper
703
SpringerLink / Bücher
678
Psychology & marketing
669
Management science : journal of the Institute for Operations Research and the Management Sciences
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Discussion paper / Centre for Economic Policy Research
503
CESifo working papers
426
European journal of operational research : EJOR
425
Asia Pacific journal of marketing and logistics
413
Journal of marketing research : JMR
385
International journal of industrial organization
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
Technological forecasting & social change : an international journal
373
Journal of economic behavior & organization : JEBO
372
European journal of marketing : EJM
368
Journal of retailing
368
International journal of production economics
367
Economics letters
364
Journal of travel and tourism marketing
356
The journal of brand management : an international journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Tourism management : research, policies, practice
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Journal of marketing
333
Marketing letters : a journal of research in marketing
330
Cogent business & management
326
Journal of marketing management : MM
325
Journal of international consumer marketing
323
The international review of retail, distribution and consumer research
321
Industrial marketing management : the international journal for industrial and high-tech firms
315
International journal of retail & distribution management
312
Discussion paper series / IZA
311
Journal of the Academy of Marketing Science
308
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ECONIS (ZBW)
400
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1
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
Chandrashekaran, Rajesh
;
Suri, Rajneesh
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 215-225
Persistent link: https://www.econbiz.de/10009570737
Saved in:
2
"Name your price" : online auctions anf reference prices
Majid, Kashef A.
;
Bryant, Andrew
;
Rau, Pradeep A.
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
Saved in:
3
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
4
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
5
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
6
Uncovering generalized patterns of brand
competition
in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
7
Price strategy, information sharing, and firm performance in a market channel with a dominant retailer
Yan, Ruiliang
;
Myers, Chris Anthony
;
Wang, John
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 475-485
Persistent link: https://www.econbiz.de/10009682621
Saved in:
8
Determinants of prices in an online marketplace
DiRusso, David J.
;
Mudambi, Susan M.
;
Schuff, David
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 420-428
Persistent link: https://www.econbiz.de/10009313960
Saved in:
9
Online price dispersion : more than imperfect information
Petrescu, Maria
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 541-548
Persistent link: https://www.econbiz.de/10010217473
Saved in:
10
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
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