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Predicting adolescents' apparel brand preferences
Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao; Kwon, Wi-suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
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Does perceived risk influence the intention to purchase second-hand clothing? : a multigroup analysis of SHC consumers versus non-SHC consumers
Kian Yeik Koay; Cheah, Chee Wei; Hui Shan Lom - In: The journal of product & brand management 32 (2023) 4, pp. 530-543
Persistent link: https://www.econbiz.de/10014281352
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Does size matter? : an exploration of the role of body size on brand image perceptions
Watson, Anna; Lecki, Natascha Katharina; Lebcir, Mohamed - In: The journal of product & brand management 24 (2015) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10011378288
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco; Schaarschmidt, Mario; Ivens, Stefan - In: The journal of product & brand management 26 (2017) 3, pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
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Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi; Stanforth, Nancy - In: The journal of product & brand management 26 (2017) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
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Benefit appeals and perceived corporate hypocrisy : implications for the CSR performance of fast fashion brands
Wei, Xiaoyong; Jung, Sojin - In: The journal of product & brand management 31 (2022) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10013164309