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~isPartOf:"The journal of product & brand management"
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Brand management
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Consumer behaviour
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Luxury goods
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Wiedmann, Klaus-Peter
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Pederzoli, Daniele
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Shiu, Edward
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Walsh, Gianfranco
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The journal of product & brand management
Schriftenreihe Marketing, Management
71
Arbeitspapier / Institut für Marketing, Universität Mannheim
61
Journal of business research : JBR
34
Jahrbuch der Absatz- und Verbrauchsforschung
27
Marketing : ZFP ; journal of research and management
21
Journal of Business Research
13
Schriftenreihe Marketing Management
13
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
12
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
10
Psychology & marketing
10
Management Know-how
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Journal of marketing management : MM
8
British journal of management : BJM
7
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
7
European management journal
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Springer eBook Collection / Business and Economics
7
The journal of services marketing
7
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
6
Corporate reputation review : an international journal
6
Der Markt : international journal of marketing
6
Luxury marketing : a challenge for theory and practice
6
Marketing intelligence & planning
6
Web 2.0 : neue Perspektiven für Marketing und Medien
6
Ganzheitliches Corporate Finance Management : Konzept - Anwendungsfelder - Praxisbeispiele
5
Journal of Services Marketing
5
Journal of the Academy of Marketing Science
5
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
European Journal of Marketing
4
Journal of Consumer Marketing
4
Journal of Product & Brand Management
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Gabler Edition Wissenschaft
3
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ECONIS (ZBW)
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1
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
2
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-341
Persistent link: https://www.econbiz.de/10010011433
Saved in:
3
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
4
Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George
;
Wiedmann, Klaus-Peter
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
Saved in:
5
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
6
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10010138849
Saved in:
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