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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
290
Markenführung
290
Brand image
246
Markenimage
246
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
3
Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Sameti, Ardalan
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Füller, Johann
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Gendel-Guterman, Hanna
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,268
SpringerLink / Bücher
2,033
Journal of retailing and consumer services
1,940
NBER working paper series
858
International journal of consumer studies
767
Working paper / National Bureau of Economic Research, Inc.
755
International journal of hospitality management
743
NBER Working Paper
667
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Springer eBook Collection
511
Management science : journal of the Institute for Operations Research and the Management Sciences
480
Gabler Edition Wissenschaft
448
The journal of product innovation management : an international publication of the Product Development & Management Association
423
Asia Pacific journal of marketing and logistics
404
Europäische Hochschulschriften / 5
404
Discussion paper / Centre for Economic Policy Research
390
Springer eBook Collection / Business and Economics
389
Technological forecasting & social change : an international journal
389
European journal of marketing : EJM
371
Journal of marketing research : JMR
368
The journal of brand management : an international journal
364
Research
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Industrial marketing management : the international journal for industrial and high-tech firms
342
Cogent business & management
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of marketing
334
Journal of marketing management : MM
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Marketing letters : a journal of research in marketing
317
Journal of the Academy of Marketing Science
315
International journal of industrial organization
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
312
Journal of retailing
310
CESifo working papers
305
Journal of fashion marketing and management
304
Tourism management : research, policies, practice
303
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ECONIS (ZBW)
407
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1
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407
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1
Does the economic value of new product announcements depend upon preannouncement signals? : an empirical test of information asymmetry theories
Mishra, Debi P.
;
Dalman, M. Deniz
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1157-1172
Persistent link: https://www.econbiz.de/10014485558
Saved in:
2
Success factors of new health-care services
Indounas, Kostis
;
Arvaniti, Aggeliki
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 693-705
Persistent link: https://www.econbiz.de/10011416926
Saved in:
3
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
4
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
5
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
6
The coherence and congruence of convergence in consumer electronics
Azhari, Muhammad Zakky
;
Afiff, Adi Zakaria
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 377-385
Persistent link: https://www.econbiz.de/10011407196
Saved in:
7
Influencing and being influenced : effects of individual influence and susceptibility on new product adoption
Zhang, Honghong
;
Gong, Xiushuang
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 886-898
Persistent link: https://www.econbiz.de/10013407590
Saved in:
8
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
Saved in:
9
Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang
;
Lado Coustré, Nora
;
Rivera-Torres, Pilar
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
Saved in:
10
Searching for boundary conditions for successful brand extensions
Jung, Kwon
;
Tey, Leslie
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 276-285
Persistent link: https://www.econbiz.de/10008658572
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