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The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego; Kidwell, Blair - In: The journal of product & brand management 31 (2022) 4, pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
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Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua; Pecot, Fabien - In: The journal of product & brand management 31 (2022) 4, pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
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A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, Geoge; De … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
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The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan - In: The journal of product & brand management 31 (2022) 6, pp. 899-937
Persistent link: https://www.econbiz.de/10013407571