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Consumer behaviour
393
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392
Brand management
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Broyles, S. Allen
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The journal of product & brand management
Kom / Kommission der Europäischen Gemeinschaften
3,123
Journal of business research : JBR
2,054
Journal of retailing and consumer services
1,952
Intereconomics : review of European economic policy
1,403
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1,151
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Tourism management : research, policies, practice
865
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International journal of consumer studies
782
International journal of hospitality management
763
Psychology & marketing
665
IZA Discussion Paper
652
Journal of travel and tourism marketing
622
Wirtschaftsdienst
600
Applied economics
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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EUR
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Energy economics
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CESifo Working Paper
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Technological forecasting & social change : an international journal
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Applied economics letters
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IMF working papers
419
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Asia Pacific journal of marketing and logistics
408
European research studies
406
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
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391
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
392
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
Saved in:
393
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
394
The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
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