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~isPartOf:"The journal of product & brand management"
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Branding and product design :...
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Brand management
386
Markenführung
386
Consumer behaviour
299
Konsumentenverhalten
298
Brand image
283
Markenimage
283
Brand
200
Markenartikel
198
Beziehungsmarketing
99
Relationship marketing
99
Social Web
57
Social web
57
Internet marketing
48
Online-Marketing
48
Marketing management
41
Marketingmanagement
40
Advertising effects
34
Brand loyalty
34
Werbewirkung
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Emotion
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29
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25
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Corporate Social Responsibility
21
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Brand extension
18
Markentransfer
18
Personality psychology
18
Persönlichkeitspsychologie
18
Brand love
16
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16
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16
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16
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16
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Sameti, Ardalan
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
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Brexendorf, Tim Oliver
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Centeno-Velázquez, Edgar
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Costa, Patrício
2
Davari, Arezoo
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2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Faßnacht, Martin
2
Flight, Richard L.
2
Ford, John B.
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The journal of product & brand management
Journal of business research : JBR
953
SpringerLink / Bücher
880
The journal of brand management : an international journal
632
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of strategic marketing
279
European journal of marketing : EJM
264
Europäische Hochschulschriften / 5
242
Journal of marketing
230
Journal of marketing management : MM
224
Gabler Edition Wissenschaft
206
Springer eBook Collection
200
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
199
Journal of marketing communications
198
Psychology & marketing
194
Journal of the Academy of Marketing Science
185
Marketing intelligence & planning
183
Journal of marketing research : JMR
173
International journal of production research
170
Springer eBook Collection / Business and Economics
170
International journal of product development : IJPD
163
Research
162
Journal of advertising research
154
Asia Pacific journal of marketing and logistics
150
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The journal of business & industrial marketing
138
International journal of hospitality management
132
Marketing letters : a journal of research in marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
Marketing : ZFP ; journal of research and management
112
International marketing review
101
Jahrbuch der Absatz- und Verbrauchsforschung
100
Journal of fashion marketing and management
98
International journal of production economics
97
Harvard business review : HBR
96
Journal of global marketing
95
The marketing review
95
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ECONIS (ZBW)
406
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1
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10
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406
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1
Surprise! : we changed the logo
Grobert, Julien
;
Cuny, Caroline
;
Fornerino, Marianela
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 239-246
Persistent link: https://www.econbiz.de/10011548754
Saved in:
2
Brand
logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
3
Research on logo design and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
4
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
The
brand
core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
7
Towards a unified theory of
brand
equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
8
Effects of pronoun
brand
name perspective and positioning on
brand
attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
9
A comparison of
brand
equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
10
The contribution of a
brand
spokesperson's voice to consumer-based
brand
equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
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