//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Impact of Congruity and Co...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Brand
1
Brand extension
1
Brand image
1
China
1
Markenartikel
1
Markenimage
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Portfolio selection
1
Portfolio-Management
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Undetermined
3
Author
All
Liu, Xin
6
Hu, Michael Y.
4
Grimm, Pamela E.
2
Hu, Jing
2
Wang, Sijun
2
Yang, Zhilin
2
Published in...
All
The journal of product & brand management
Journal of business research : JBR
11
Decision support systems : DSS ; the international journal
9
International journal of production research
9
Management international review : mir ; journal of international business
8
Journal of Business Research
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
European journal of operational research : EJOR
5
International Journal of Bank Marketing
5
International journal of production economics
5
Psychology & marketing
5
Working paper series / Department of Economics, University of Missouri-Columbia
5
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
4
Mathematics of operations research
4
The journal of consumer marketing
4
Asian Agricultural Research
3
Energy
3
European Journal of Operational Research
3
Industrial Robot: An International Journal
3
International Business Review
3
International journal of transport economics : IJTE
3
Journal of Product & Brand Management
3
Journal of business and psychology
3
Journal of business ethics : JBE
3
Journal of empirical finance
3
Journal of global marketing
3
Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
3
NBER working paper series
3
Omega : the international journal of management science
3
The journal of business & industrial marketing
3
Accounting and finance
2
Advances in management & applied economics
2
Applied economics letters
2
Applied financial economics
2
Asia Pacific journal of management
2
Business Horizons
2
Business horizons
2
Computational Statistics & Data Analysis
2
European financial management : the journal of the European Financial Management Association
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
OLC EcoSci
3
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin
;
Hu, Michael Y.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007092
Saved in:
2
Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
Saved in:
3
Affect transfer in brand extensions: the role of expectancy and relevancy
Liu, Xin
;
Hu, Michael Y.
;
Grimm, Pamela E.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10008450943
Saved in:
4
Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size
Liu, Xin
;
Hu, Michael Y.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 58-65
Persistent link: https://www.econbiz.de/10008850821
Saved in:
5
The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing
;
Liu, Xin
;
Wang, Sijun
;
Yang, Zhilin
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
Saved in:
6
The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing
;
Liu, Xin
;
Wang, Sijun
;
Yang, Zhilin
- In:
The journal of product & brand management
21
(
2012
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009835998
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->