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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
392
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392
Brand management
288
Markenführung
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Brand image
246
Markenimage
246
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
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Kennedy, Eric
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Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,950
International journal of consumer studies
767
International journal of hospitality management
742
Psychology & marketing
740
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
545
Working paper / National Bureau of Economic Research, Inc.
459
Journal of advertising research
417
SpringerLink / Bücher
410
NBER Working Paper
404
Asia Pacific journal of marketing and logistics
401
European journal of marketing : EJM
388
Journal of marketing research : JMR
373
The journal of brand management : an international journal
363
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing communications
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
331
Journal of travel and tourism marketing
327
Journal of marketing management : MM
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
Marketing letters : a journal of research in marketing
315
Journal of retailing
312
Journal of the Academy of Marketing Science
308
Tourism management : research, policies, practice
308
Journal of marketing
305
Journal of consumer behaviour : an international research review
303
Cogent business & management
299
International journal of retail & distribution management
296
The journal of consumer marketing
291
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
275
Young consumers : insight and ideas for responsible marketers
275
Journal of business ethics : JOBE
271
Technological forecasting & social change : an international journal
270
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ECONIS (ZBW)
398
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398
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1
Effects of promotional-based advertising on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
2
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
3
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
4
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
7
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
8
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
9
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
10
Consumer recall of brand versus product banner ads
Steenberg, Eric van
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 452-464
Persistent link: https://www.econbiz.de/10009682683
Saved in:
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