Narrow search
Showing 1 - 10 of 409
Cover Image
Customers' comparative loyalty to retail and manufacturer brands
Broyles, S. Allen; Ross, Robert H.; Davis, Donna; … - In: The journal of product & brand management 20 (2011) 3, pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Cover Image
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Cover Image
The impact of employee work perceptions on purchase intentions from a company store
Bodkin, Charles D.; Peters, Cara Okleshen; Thomas, Jane - In: The journal of product & brand management 25 (2016) 5, pp. 479-489
Persistent link: https://www.econbiz.de/10011620602
Cover Image
Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve - In: The journal of product & brand management 25 (2016) 7, pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
Cover Image
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Cover Image
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora; Juntunen, Mari - In: The journal of product & brand management 32 (2023) 7, pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Cover Image
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments
Chandrashekaran, Rajesh; Suri, Rajneesh - In: The journal of product & brand management 21 (2012) 3, pp. 215-225
Persistent link: https://www.econbiz.de/10009570737
Cover Image
Price strategy, information sharing, and firm performance in a market channel with a dominant retailer
Yan, Ruiliang; Myers, Chris Anthony; Wang, John - In: The journal of product & brand management 21 (2012) 6, pp. 475-485
Persistent link: https://www.econbiz.de/10009682621
Cover Image
Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain
Yan, Ruiliang; Wang, John - In: The journal of product & brand management 19 (2010) 1, pp. 61-66
Persistent link: https://www.econbiz.de/10003963611
Cover Image
"Outing" the supplier : implications for manufacturers and retailers
Olson, Erik L. - In: The journal of product & brand management 21 (2012) 1, pp. 47-52
Persistent link: https://www.econbiz.de/10009519762