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Consumer behaviour
393
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Brand management
301
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Brand image
251
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177
Markenartikel
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Guzman, Francisco
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Fetscherin, Marc
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Paswan, Audhesh K.
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bal, Anjali
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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The journal of product & brand management
Journal of business research : JBR
2,512
Journal of retailing and consumer services
2,109
International journal of hospitality management
903
International journal of consumer studies
784
Psychology & marketing
748
SpringerLink / Bücher
743
NBER working paper series
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Industrial marketing management : the international journal for industrial and high-tech firms
535
Working paper / National Bureau of Economic Research, Inc.
520
Technological forecasting & social change : an international journal
470
Tourism management : research, policies, practice
461
Management science : journal of the Institute for Operations Research and the Management Sciences
451
NBER Working Paper
449
Asia Pacific journal of marketing and logistics
447
European journal of operational research : EJOR
432
Journal of travel and tourism marketing
421
European journal of marketing : EJM
414
Journal of marketing research : JMR
404
The journal of brand management : an international journal
404
Journal of marketing management : MM
402
Journal of marketing
399
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
391
The journal of services marketing
383
Journal of the Academy of Marketing Science
375
Cogent business & management
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of retailing
350
International journal of contemporary hospitality management
348
Journal of marketing communications
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Journal of international consumer marketing
337
The service industries journal
334
Marketing letters : a journal of research in marketing
328
Journal of business ethics : JOBE
318
Journal of hospitality marketing & management
318
International journal of retail & distribution management
315
Journal of strategic marketing
315
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ECONIS (ZBW)
417
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417
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1
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
2
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
3
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
6
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
9
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
10
Self-presentation, privacy and electronic word-of-mouth in social media
Pasternak, Oleksandra
;
Veloutsou, Cleopatra
; …
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 415-428
Persistent link: https://www.econbiz.de/10011777390
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