Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Employment preferences of job...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
386
Markenführung
386
Brand image
307
Markenimage
307
Consumer behaviour
301
Konsumentenverhalten
301
Brand
196
Markenartikel
194
Beziehungsmarketing
101
Relationship marketing
101
Social Web
58
Social web
58
Internet marketing
47
Online-Marketing
47
Advertising effects
35
Werbewirkung
35
Brand loyalty
33
Marketing management
33
Marketingmanagement
33
Emotion
32
Luxury goods
30
Luxusgüter
30
Social media
26
Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
United States
22
Viral marketing
22
Virales Marketing
22
Corporate reputation
19
Firmenimage
19
Personality psychology
18
Persönlichkeitspsychologie
18
Brand extension
17
Markentransfer
17
Brand love
16
Confidence
16
Customer integration
16
Customer satisfaction
16
more ...
less ...
Online availability
All
Undetermined
252
Free
14
Type of publication
All
Article
409
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
417
Aufsatz in Zeitschrift
417
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
418
Author
All
Guzman, Francisco
12
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Kennedy, Eric
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
917
Discussion paper series / IZA
843
SpringerLink / Bücher
716
The international journal of human resource management
675
The journal of brand management : an international journal
631
IZA Discussion Papers
519
NBER working paper series
458
IZA Discussion Paper
414
Working paper / National Bureau of Economic Research, Inc.
413
Journal of retailing and consumer services
385
International journal of human resource management
366
NBER Working Paper
328
Human resource management
299
Human resource management review
279
International journal of hospitality management
278
Springer eBook Collection
257
Employee relations
218
Discussion paper / Centre for Economic Policy Research
215
Journal of business ethics : JOBE
186
Labour economics : official journal of the European Association of Labour Economists
186
Psychology & marketing
180
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
173
European journal of marketing : EJM
167
Human resource management journal
162
International journal of manpower
161
CESifo working papers
160
International journal of contemporary hospitality management
159
Cogent business & management
157
Management revue : socio-economic studies
156
Tourism management : research, policies, practice
149
Europäische Hochschulschriften / 5
141
Asia Pacific journal of marketing and logistics
140
Journal of marketing management : MM
133
Industrial marketing management : the international journal for industrial and high-tech firms
131
Journal of strategic marketing
131
Research
131
Journal of marketing communications
129
Journal of vocational behavior
129
Working paper
128
more ...
less ...
Source
All
ECONIS (ZBW)
418
Showing
1
-
10
of
418
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Employees
' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette
;
Nilsen, Etty Ragnhild
;
Olafsen, …
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
Saved in:
3
A mechanism for
employees
' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
4
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
5
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
6
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
7
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
Internal branding and sustainability : investigating perceptions of
employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
10
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
