Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An optimized design of choice...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
173
Markenartikel
171
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
32
Pricing strategy
32
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
USA
18
Vertrauen
18
Consumer behavior
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
more ...
less ...
Online availability
All
Undetermined
234
Free
11
Type of publication
All
Article
391
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
396
Aufsatz in Zeitschrift
396
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
All
English
396
Author
All
Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
2,132
Journal of retailing and consumer services
1,949
Journal of economic behavior & organization : JEBO
1,695
NBER working paper series
1,174
Discussion paper series / IZA
1,124
Management science : journal of the Institute for Operations Research and the Management Sciences
987
Working paper / National Bureau of Economic Research, Inc.
935
NBER Working Paper
913
CESifo working papers
858
Journal of economic psychology : research in economic psychology and behavioral economics
789
International journal of consumer studies
770
International journal of hospitality management
738
European journal of operational research : EJOR
713
Psychology & marketing
692
Games and economic behavior
680
IZA Discussion Paper
654
Economics letters
652
Experimental economics : a journal of the Economic Science Association
643
Journal of behavioral and experimental economics
634
Journal of consumer research : JCR ; an interdisciplinary bimonthly
619
SpringerLink / Bücher
588
Journal of business ethics : JOBE
528
Discussion paper / Tinbergen Institute
475
Theory and decision : an international journal for multidisciplinary advances in decision science
461
Discussion paper
457
IZA Discussion Papers
454
Discussion paper / Centre for Economic Policy Research
445
Working paper
407
The American economic review
401
Asia Pacific journal of marketing and logistics
395
Journal of marketing research : JMR
387
Technological forecasting & social change : an international journal
387
Journal of economic theory
380
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
375
CESifo Working Paper
368
European economic review : EER
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
368
European journal of marketing : EJM
361
The journal of brand management : an international journal
350
more ...
less ...
Source
All
ECONIS (ZBW)
396
Showing
1
-
10
of
396
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
2
How source of funds affects buyer's judgments of price fairness and subsequent response
Nguyen, Adam
;
Meng, Juan
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 710-720
Persistent link: https://www.econbiz.de/10011616267
Saved in:
3
Negative online consumer reviews : effects of different responses
Ullrich, Sebastian
;
Brunner, Christian Boris
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
Saved in:
4
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
5
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
6
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
7
Profiling behavioral pricing research in marketing
Somervuori, Outi
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 462-474
Persistent link: https://www.econbiz.de/10010429341
Saved in:
8
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
9
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
10
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
